CLIENT: MomA / Colección Cisneros
CLIENT: The Whitney Museum of American Art
Six in Four
Four elevators designed by Richard Artschwager (1923–2013) bring visitors into contact with art as soon as they enter the Whitney. Each is an immersive installation featuring one or more of the six subjects that occupied Artschwager’s imagination for decades: door, window, table, basket, mirror, and rug. Titled Six in Four, the elevators are the artist’s last major work, and the only permanent commission in the new building. In this video Adam Weinberg, Donna De Salvo, and others involved in realizing the project discuss the work and how it was made.
CLIENT: The Getty Museum
BREAKING THE FRAME
PAINTING IN AN INDUSTRIAL AGE
THE CHALLENGE OF THE STRAIGHT LINE
How Does An Artist Show You Time?
Since 1997, artist José Antonio Suárez Londoño has maintained a daily practice of drawing that presents overlapping visions of time. Join Carrie Cooperider for a journey through the mythology, art history, and current events found within the three books of drawings Suárez Londoño produced in 2003.
Who Was Captain Seymour?
For each artwork in the Colección Cisneros there are countless stories waiting to be unearthed. Follow art detective Javier Rivero as he tackles the mystery behind 4 enigmatic watercolors from the 19th Century.
Alternative Spaces in Mexico City
Artist Julio Grinblatt photographs other artists' works for Colección Cisneros, his camera stopping a work of art in a moment of its life. In consideration of the way in which most people will view the reproduction, Grinblatt chooses the lightlng and vantage point that best take into account those characteristics which can be seen on a screen.
CLIENT: THE WHITNEY MUSEUM OF AMERICAN ART
How do you bring an artwork back to life?
Conserving Calder's Circus
Alexander Calder's Circus is one of the most iconic works in the Whitney Museum's collection and an important early example of performance art. Calder performed the Circus for nearly 50 years, but after his death, the work has become still.
In 2008, the Whitney embarked on a four-year conservation and research project whose goal was not just to restore the physical artworks, but to share the movement and life of the Circus with a new generation.
How would the Whitney share its research in a way that restored the artwork's wonder?
After close dialogue with museum conservators, art historians, and archivists, we turned hundreds of pages of research, historical documentation, and interviews into an entertaining and accessible documentary: Conserving Calder's Circus. The film has been screened at the Whitney Museum, submitted to the Getty Foundation as an official report, incorporated into a graduate art history curriculum at NYU, and presented at the American Institute for Conservation annual conference.
CLIENT: NEW AMSTERDAM RECORDS
A New Audience for Classical Music
The Bright Motion
New Amsterdam Records had a problem. They were producing albums by top talents in contemporary classical music, but the records weren't reaching young peoples' ears.
How could the record label build new audiences while staying true to their artistic values?
The Key Insight:
Although music videos had become standard in popular culture by the 1980s, in 2012, they were still largely absent from classical music. El Tigre teamed up with New Amsterdam Records to create a music video for the Bright Motion that would bridge the gap between popular culture and a traditional genre.
The resulting piece redefined the way classical music is publicized and shared. The video has been viewed more than 10,000 times and was featured on NPR and reviewed by the New Yorker's music critic Alex Ross. The radio program Q2 on WQXR found the piece so influential that it produced a whole show about classical music videos.
CLIENT: Carnegie Hall / American Composers Orchestra
New York: A City Symphony
A work for orchestra and video.
New York: A City Symphony is a visual-music film and composition that unites contemporary orchestral music with film of New York’s urban landscape. Inspired by synaesthesia—where one sense becomes intertwined with, even indistinguishable from, another—this composition invites the audience to see sound and hear images. As composer/filmmaker, Troy composes music with images in ways similar to composing with sound. Colors are organized as chords, shapes move as melodies, and visual dissonances strive for resolution. Compositional ideas travel between orchestra and film in perceptible ways, achieving a larger canvas where music can play out visually, aurally, and sometimes as a new, combinative element.
Client: Colección Patricia Phelps de Cisneros (CPPC)
New Frontiers in Publishing
The past twenty years have witnessed increased interest in Latin American art, but it is extremely difficult to find first-hand accounts of major artists from the region. Bilingual publications are even rarer, and the prohibitive prices of books in Latin America further contribute to a general lack of access. The Colección Patricia Phelps de Cisneros (CPPC) addresses all of these issues with their innovative series of books and e-books Conversaciones/Conversations.
To promote the series, the CPPC needed to reach a multi-faceted, bilingual audience. What kind of media would speak to professors in Venezuela, curators in New York, and readers across the continent?
After analyzing the CPPC's needs, we developed a broad range of media solutions: a commercial for a general audience, a documentary featuring artists in the series for a specialized audience, and an event video for the series launch at New York's Morgan Library.
CLIENT: THE NEW YORK TIMES
The City After Superstorm Sandy
The Dark City
The surge from Superstorm Sandy hit New York on October 29, 2012 causing devastating damage to the city and areas along the coast. The New York Times covered the aftermath from a multitude of angles, capturing both national-sized news as well as more intimate and personal stories.
The New York Time's Metropolitan Diary reports New York news from a more personal perspective. Our challenge was to document what it was like to experience the blackout in lower Manhattan as a resident.
The storm caused a blackout in lower Manhattan that broke connections to the outside world and we were left with no news or communication. Our familiar city transformed into a foreign landscape that was deathly quiet, so dark that it felt haunted but eerily beautiful and surprising. Just beyond walking distance, visible from our roof, the Midtown lights continued shining, reminding us of how isolated we were.
The Dark City was nominated for the prestigious Brendan Gill Prize as a work that captures the spirit and energy of New York.
CLIENT: LAUNCH EXPEDITIONARY LEARNING CHARTER SCHOOL
Giving Kids a Voice
Launch is a new charter school in Crown Heights, Brooklyn that believes every student deserves a high-quality public education to prepare them for college and beyond. Their innovative approach takes students out of the textbook and into real world situations including life-changing nature treks and sustained community engagement.
As a charter school, Launch needs to attract new students and new funding in order to ensure its future. How could Launch tell their story so that it would appeal to students, families, and funders alike?
El Tigre embedded its producers in the school during class time, after school clubs, parent-teacher conferences, and even a multi-day camping trip in the Catskill mountains.
The resulting film brings the philosophy of the school to life through the first-hand experiences of students and faculty. It is regularly shown to funders, prospective students and their families, and new teachers. The film has helped the school reach its fundraising and recruitment goals.
CLIENT: THE WHITNEY MUSEUM OF AMERICAN ART
The History of a Museum in Three Generations
The Whitney Women
El Tigre Productions was asked by the Whitney Museum to create a video about Flora Miller Biddle, the Whitney's former president and the granddaughter of the Museum's founder. The commission came as the Museum was preparing to move into a new building in Manhattan's meatpacking district.
What story would link Biddle's personality and life experiences with the new chapter the Whitney was embarking on in its history?
After interviewing Mrs. Biddle, researching the Whitney's history, and joining forces with the Museum's Education and Marketing departments, we found our story.
Biddle, her mother, and her grandmother had all led the Museum. Each woman brought her own style to the job and each had presided over a move to a new building. We filmed Mrs. Biddle in her home with photos and artworks from the 1930s to the present that brought each era to life. By crafting an intimate portrait of three generations of Whitney Women, we presented a unique take on the Museum's evolution while connecting its past to its future.
CLIENT: COLECCIÓN PATRICIA PHELPS DE CISNEROS
How Do You Visit a Museum Without Walls?
The Colección Patricia Phelps de Cisneros (CPPC) is one of the world's most important collections of Latin American art, but you can't visit the Collection because there is no museum that houses it. Instead, artworks are lent to museums around the world, curated into international shows, and when they're not traveling, kept in storage.
As part of the design of coleccioncisneros.org, El Tigre was asked to develop content that would tell the story of the works in the collection and make them accessible to a wider audience.
The Key Insight:
The CPPC has collected remarkable artworks but has also produced a great deal of scholarship about these works. We wanted to offer viewers an insider's view of the objects while illuminating the ideas that underpinned them.
To do so, we developed Open Storage, a web series providing behind-the-scenes access to artworks spanning five centuries. Each episode features expert commentary from curators, artists and historians and a range of visual styles that shift in response to the different artworks.
CLIENT: THE WHITNEY MUSEUM OF AMERICAN ART
Offering Viewers a Closer Look: Charles LeDray's Men's Suits